More than 93 million people watched last year’s Super Bowl, and with this year’s contest only a few days away, will it be the game itself or the ads that get viewers talking the most? “People who aren’t even sports fans watch the Super Bowl, just to watch the commercials,” Derek Jeter, shortstop for the New York Yankees, said in a press video hyping the ads.

With that in mind, 26 brands have gone all out this year to provide star-packed ads involving celebs like Jeter, Justin Timberlake, Madonna, Shakira, Missy Elliott, Busta Rhymes and LL Cool J. The stars are making appearances via their images and/or music, most of them for Pepsi.

“PepsiCo is the second-biggest advertiser in the Super Bowl this year,” after Anheuser-Busch, USA Today advertising reporter Theresa Howard said. “Pepsi-Cola alone, they’ve got two minutes of ad time. When you’ve got a big product, you want to be on the biggest stage.”

With that in mind, here’s a sneak peek of some clips — which run during the Super Bowl at a rate of $2.7 million per 30 seconds — hoping to make a splash.